Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deseret News Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband and I have been loyal followers of the DN and even had actual papers delivered to our home for decades. Unfortunately, we have witnessed the DN become a more liberal (“woke”) newspaper in recent years. I was especially put off by the continual “harassing” of President Trump while he was in office and which continued throughout the Biden term. Don’t get me wrong, I have never been an “all in” Trump supporter. But no president has ever been so harassed as he was and is. And it was obvious that he was put on trial for so many things just for political purposes. No wonder the American public finally said “Enough is enough!” and voted him in for a 2nd term. I hope he will receive a turnaround of media support in his 2nd term and the harassment will stop. Because of this, I read the DN less and less as I have less trust in what DN reports. One exception has been the reporting of Jennifer Graham. I consider her to be a true journalist, trying to report fairly and unbiased news. I have grown weary of most all the media and big corporations falling into the progressive, “politically correct” ideology at the expense of true conservative values that our country was founded upon. Please DN, I implore you to return to your more conservative roots and values and if you do this, I promise to become a more loyal reader of the DN once again.
In choosing what news to publish the Deseret News manifests a Pro Israel and Islamophobic bias. Example if the Deseret News were your only source of news you would not know that each Friday demonstrations have occurred on the Gaza/Israel border. In the last nine months about 160 Palestinians have been killed and thousands injured on the Gaza side of the border. The cause of these demonstrations is the refugees want to return to their former farms, homes and businesses now located in Israeli occupied lands. Israel refuses to allow these people the right of return. They also refuse to pay compensation for the lands seized by Israel. The killed and injured include men, women and children. The main cause is approaching the Israeli border. Israeli army snipers are the sources of these injuries. Also the moderators of the comments section of the on line edition show the same Anti Islam attitude by refusing to clear comments that might be critical of the Israeli government. At other times the moderators simply ignore comments by saying they will forward the comment to appropriate authorities and the comments are never heard of again. In closing the test if my comments are accurate is if my comments appear in the review section or not
I wrote a review 3 years ago for this app, (See below). And in the intervening period they continue to make improvements and enhancements. It is my go-to source for Utah and Mountain West news, but they are also a good source for breaking and key US news as well. If I were allowed only one news source (not likely unless the president shuts down every news outlet he hates) it would be this Deseret News app. Bookmark it. Put it on your home page. "SCA" it. (Single Click Access). >>>>>>> I have lived all around the United States (in 9 different states to be exact) and have sampled local and national news in a variety of formats during those 30+ years. The Deseret News electronic edition is one of the top few in content, design and delivery. And it keeps getting better. I wouldn't be surprised to find it in the top 5 nationally in a variety of categories. I wouldn't let its geographical location keep it from becoming a regular read for individuals regardless of location or persuasion.
Pioneering news since 1850, the Deseret News brings you improved iPad and iPhone apps — the latest innovation when you need to know more. It’s never b...