Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Urban Sports GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to have a gym subscription before this. And call it monotony, but it took a lot for me to be excited about being regular. Urban sports changed that for me. For the past 2 months, I’ve tried out many forms that would’ve been out of reach for me. I explored how Yoga was something I loved, cold baths that changed how I felt after a shower, and so much more. Also the late fee, although stinks - is such a great tool to keep you from cancelling. There’s always a few things the app can do better on, but I love the product and the experience. Can’t recommend it enough!
I find discovery to be clunky and inefficient in the app. Searches and parameters are not saved, and you never get spontaneous inputs or updates that something new and exciting related to your preferences is available. In fact, I don’t get the sense any preference is saved. There’s no ability to have more efficiency in the flow I used every day which is checking in at my favorites. Every time I go to a service provider I still have to pick what I’m doing. I do functional fitness at Crunch fit wedding every couple days and that flow remains super painful … validate my location is nearby and just let me do this in one click. Saving things that aren’t courses is also a mess. Finally, in what is clearly a deliberate design decision, you can’t freeze/pause membership in the app. Why not? Feels just cheap. Again, I am forced to consider why and it doesn’t feel like the app is thinking about me as a long term relationship but rather a user to trick for one more month accidental membership. I value the service offering though, and I think all these things are correctable and possibly unintentional, so I’ll review and update this if I see improvement on all 3 issues.
The only reason why I use this app, is because I actually genuinely like Urban Sports. But the design and usability of the app is an absolute disgrace for a modern “start up”. You should rebuild everything from the ground up - if you can’t do it yourself find a good agency, invest some money, and fix this. There is so much potential but this is shameful how un-usable the app is. If you don’t fix this soon I might cancel my subscription.
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