Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hoop Industries Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used Hoop when my daughter was weeks old to find new classes- one of my favourites was Mini Music Makers and our daughters became friends :) Then in 2019 when I set up my own business, Mini Bilinguals, I used Hoop for Organisers. I’m SO pleased to see it back so I can find more activities for my son who’s 2 and my daughter who’s now 6. I’m also very happy to be advertising my business here again too! Tim the CEO is a parent too so he gets how important activities are for kids and is working very hard for free- what a legend!
It’s a truly great app when it works, a valuable tool when finding entertainment for kids. However, A good number of the events in my local area return a message of ‘you don’t appear to have an internet connection, we’ll keep trying until you do’. I’ve sat patiently to test this in case of a tech glitch or slow connection. Not an accurate status (imo) as I am definitely online and can verify it using other devices. At a guess it’s the outcome of a broken link or outdated event. It’s a shame as it means I have to close and reopen the app each time this occurs, making every event I click on a lottery. Will it work, won’t it. Not sure if anyone else encounters this too? Seems you can’t check these events using the web and have to use the app.
“I have had the pleasure of being part of a small class Alison has taught for the past 5 weeks and I have learnt so much out of her classes…. both for me and my baby. Alison is a wonderful teacher, she is challenging and accommodating, she encourages you to do your best for what your baby needs, her experience and knowledge of the massage she brings is amazing. I always look forward to one of Alison’s classes as I know that me and baby will be leaving feeling like “it was just what we needed”. My baby was comfortable in the surroundings and the setting was also amazing, for anyone who wanted to grab a bite to eat after the session. I love the handouts given after each class so you can practise the techniques on the baby when you go home. Both me and baby always felt great after taking her class. I would recommend these classes to everyone who would love to have that little extra bond with there baby, you won’t be disappointed!! “
Hoop makes it easy to find fun and healthy activities for kids aged 0-18 years old. Open the app and instantly find everything to do nearby including...