Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NALADEX STUDIOS SL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had this app for over a year, and loved it until about 2 weeks ago I got a new iPhone pro Max. I went and uploaded all my stuff but this app would not load. It said I could not download it because it was no longer in the App Store. I was so upset because I had a lot of info in the app plus spent money to buy every paper option, different fridge designs and a ton of magnets. So a few days go by I decided to look for a new note app and to my surprise here is the app that was said to not be here....... So what now I basically spent money and now I’m supposed to start all over and buy the same things again???? It would really be nice for the developers to help me at least get my stuff i already purchased....
I can make notes to stick on my app “refrigerator”, with a variety of cute magnets. You can change the “frig” theme choosing different styles and colors. You earn points by playing two different games, and even just opening the app earns points, and then use the points to purchase additional magnets or paper styles. You can change fonts and the color and style of paper for each note, too! It’s so fun to use! Whimsical!
You can purchase coins in the app so that you may purchase more magnets, backgrounds, etc. but you cannot purchase a version of the app without ads. (The ads are also unable to be closed.) The ads take up the bottom portion of my memo space so that I cannot see the lower two notes. The ads are also unsightly. I loved the app until the ads showed up this morning. (I downloaded the app, yesterday and there were no ads all day. To have them now feels like the developers are sneaky in throwing them in the day after one downloads the app.) I would have purchased an ad-free version. I probably would have purchased in-app coins. I will be deleting the app, instead, since I don’t want to see ads. Ads are a cash grab when one already needs to purchase in app coins in order to use all of the features. (One can play games in order to “earn” in app currency, which adds up slowly. I would rather pay for an ad-free version of this app versus have the developer double dip and receive money from ads AND in app currency purchases.)
Note your ideas in a unique way with MemoCool, the funniest notepad app! If you love decorating your fridge but also need to write down anything wher...
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