Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗West Michigan Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app needs to allow you to see your balance in one particular account and for it to be sent by text. I don’t need an email also. Do away with that feature. Also if I put in the word LAST it should show the last 4 or 5 transactions to the account I choose. There is room for improvement a bunch and since Bloom Merged with WMCU you both should ask your members what work and what don’t and fix the app.
I was searching and trying to find an application that was more worthless than candy, crush, saga, or Farmville. Thank you for coming through in a pitch with this monstrosity. I don’t know what exactly this is supposed to do but it’s completely worthless. As far as an app goes for banking. Perhaps you could add support important things such as running more information about your account what’s your balances are etc. and being able to print out information would also be nice if you were smart enough to put in something that allows us to just take a picture of a check remotely for deposit instead of having to come into the bank wasting fuel, every time we wish to cash a check. I tried to get this only a half star but unfortunately it wasn’t any dumber programs out there that would allow me to pull out a jack knife and cut that first star half..
Unable to print or copy current ledger into a form that can be reconciled with my records! Obviously designed by some progressive over educated hipster IDIOT who doesn’t give a flip what’s happening with with their money, as long as there’s enough too cover their next Starbucks purchase!
As a member of Bloom Credit Union or West Michigan Credit Union, both Divisions of WMCU, this mobile banking app will allow you to take control of you...