Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DigitAlchemy LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this calculator. I use it every day. One feature that’s super useful is if you’re tallying in a lot of figures and think you might have entered something wrong you can click on the space right under the top line where it shows your most recent entry and it will bring you to a page where it shows every figure you have entered. I’ve used these feature many times as it is a timesaver. I have this calculator on all my devices and perfectly happy with it.
I bought this app a couple years ago for the sole reason that the standard iPhone installed calculator app had awful clicking sounds when hitting every key on the keyboard, with no way to silence it. Until today this Calculator Plus had no sound with it, and was wonderful to use. With this latest update, users no longer can turn off the extremely annoying click sounds. I wrote the app techs to see if there is any way to get rid of the clicking sounds. If they cannot be silenced, I will be deleting this app, and finding a silent one. I was advised by the app developer within days who advised that the only way to silence the keyboard sounds is to completely turn down the iPhone’s ringer and other sounds manually, which I don’t want to do since I would then no longer be able to hear incoming calls, messages, or emails. The developer said that its next app update would include an options button to turn off the keyboard clicks. Until that happens, my suggestion is for all iPhone users to go back to using Apple’s default Calculator app, which happily no longer has keyboard clicking sounds.
I used the free version for a long time. This was my fave Calc because of the simple clean design. All I really wanted was big numbers, basic functions, and a memory. Then the ads switched from a simple strip across the top to an unbelievably intrusive full screen video of a puppy that popped up constantly, rendering the app unusable. At first I was mad, but finally realized that $2 for an app I use every day is hard to argue with. So I bought the thing. But if the ads had been behaving like this when I first tried this app I would have deleted it immediately.
The world’s favorite calculator app, with more than 40 million downloads worldwide. The perfect day-to-day calculator for both iPhone and iPad, Calcul...