Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matrix Software Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Read calculator, couldn’t live without it
So far, so very good! Perfect size display and audible soft clicks when tapping a number/symbol. Colorful function button. Yes, I would download once again.
The major problem with this app is the size of the printout. The keys are big and easy to see, but the numbers on the display for results are tiny, and I couldn’t find a way to increase the size. It’s deceptive, since the keypad numbers are so big. These are apps with much larger displays so I saw no reason to struggle with this one. I deleted it immediately.
Handiness universal calculator for simple and calculations. Calculator is the best for everyone who appreciate great usability and functionality. W...