Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York City Football Club LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty much universally Founding Members and City Members are agreed that the process for new arena ticketing has abandoned any pretense of fairness or transparency. It has become clear that the move to an arena wide premium pricing model is in effect. The pressure to purchase in increased exponentially by the worry that the next round may not offer affordable options. This lack of ANY reasonable amount of pricing information is discouraging. And damaging to this relationship. Ongoing it will simply sit with us, and is irreparable. This lack of transparency is beyond disappointing. It is a rejection of our collective efforts and loyalty. We deserve transparency, and a full and transparent look from the beginning, what pricing options we might be able to plan ahead for, to budget for. To plan for seating near friends and long time section mates and row mates. All of this, and any option to see ahead where we might plan for, has passed. It puts a permanent dent in the relationship, and will not be forgotten when the club needs us to be there for it in the future. At present, we are being treated as common shoppers who have no relationship to the product. And the process is weighted 100% in favor of the club. The club has redefined its relationship with us. Sad to see. We deserved a full menu of pricing, UP FRONT, and received not only crickets, but inability to see real, lengthy, legally binding contracts ahead of time. We understand the marketplace. But the marketplace also affords information needed to make decisions. We have not received this courtesy. This process has been a slap in the face. Patrick Shields Founding Member
New York is blue and white !!! Love the app between managing my city account as well as watching and keeping track of the games I can’t go to. I feel like I’m still part of the experience.
Club shields haven’t displayed properly in widgets for almost four months now, when using clear or tinted icons. I’ve submitted feedback several times, and there’s zero indicate that feedback goes anywhere, and the widget is still broken.
The official app of New York City FC will keep you connected to all of your favorite MLS clubs’ content that is customized just for you, the New York...