Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sigma Enterprises, LLC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s such a nightmare to just scroll up and down the page without a new element reloading every 5 seconds and the page layout jumping too much. Then there’s how the favorites are set up: you should be able to favorite something and it not push you to a new page every single time. Think of that as a quick shop button/setup. Filtering is a pain as well as you need to try adding the filters in while it crashes then loads. The weird thing too is I have these same issues when looking at it on a computer or tablet and it’s like it on multiple different web browsers as well. I love Sigma as a brand but this app needs reworking. Big time.
Super easy to navigate and very responsive. Sigma has a lot of brushes, but still easily found just what I was looking for.
I used to be so anti shopping apps but somehow within the past year it’s solely been the way I shop. This app works at lightening speed and is extremely user friendly.
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