Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cable & Wireless Holdings, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a customer of this company, first known as Cable and Wireless, then LIME, now FLOW, for decades here in Anguilla. From my first landline (which took two years to acquire) when the company operated out of a trailer, to multiple purchases of Apple devices, and a substantial product purchase with an average monthly payment plan of 200$US, I’ve suffered rage and anxiety trying to pay my bill. Never due to service which has been outstanding, often heroic. However, paying my bill has been frustrating, irritating, mistakes made over the years, glitches in systems, and, more recently, faulty apps, broken or “down” systems, and, even more recently rejection online of valid credit cards, mismanagement of accounts records and payments (resolved). Multiple versions of online payment options have been faulty. I am fortunate that I can and do have access to a local office and well-meaning staff and support persons from linemen to tech engineers, cashiers to salespeople, many of whom I’ve known for many decades. So, I am quick to say that the faults are never due to staff. I would also point out that alternative telecommunications companies do not, or, did not exist until relatively recently so choice was, originally, not an option. The reason I am taking time to write this lengthy review is that FINALLY, after the recent introduction of this newest iteration of a payment option this particular version of an “App” is satisfying. It works. I’m almost in disbelief, so I write this. I am very, very pleased with the ease, accuracy, speed and function. A very long time indeed but close to four decades later, finally, these past few months paying my bill, online, works and works well. Thank you. I would give five stars but, I’m justifiably wary of how good this seems to be.
Overall good app, just need to update the “ My account balance “ section. Sometimes the balance is not accurate. I tend to keep refreshing the page often to get my actual account balance.
This is an update for my previous post. I changed my rating from 4 stars to 5 stars because I am now able to setup auto payment on all my accounts. I still review my bills monthly to ensure that it correctly reflects my changes and payments. I have multiple accounts, 2 mobile accounts, one home account and a business account. The mobile accounts were smooth sailing because I was able to setup autopay; however, that’s were Flow missed the mark by limiting how many auto payment options a customer could have per account. My home and business accounts took several additional steps to complete my transactions. Flow, please increase the number of automated payments allowed. Thank!
My Flow is the home for everything Flow. Pay your bills, manage your mobile plan, top up your account, and keep your connection running — all from one...