Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Diego Cathalifaud · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Brilliantly designed game that is challenging and compelling in equal measure.
I've been playing this regularly for years. Its simple but novel mechanics make for nearly infinite repeatability. Great daily challenge mode, too!
Keeps me coming back for one more try. Fun and challenging.
Evil reigns throughout the kingdom, darkness obscures the landscape. A brave wizard is determined to put an end to all of this. But there's only one w...