Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Diego Cathalifaud · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For years one of my go-to apps, designed and operated by a programmer so obsessively paranoid that he has finally succeeded in eliminating the one pure aspect of all apps: playability. Now it’s nothing but cold, mathematically designed formulas. Sadly—deleted.
strategy action that is both challenging and accessible. Highly recommended.
Main game is really short (6 stages, meant for high scores most likely) but arena mode is where it's at. Would like to have some BGM or something though. It's quiet...
"an easy recommendation for anyone who wants a challenge" - TUAW.com "good luck putting that down once you unlock [the Arena mode]" - AppAdvice.com...