Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Merchants Bank of Indiana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is not useful if you only have a CD, as you can only see your current balance. Unlike other banking apps, for some reason they don’t show interest posted each month in the transaction activity section. To see the interest posted, you need to sign in via a browser and then retrieve a detailed report. Not intuitive at all and needed to call to speak with a representative. It makes viewing your monthly interest inconvenient, so if not improved (fixed?) before CD matures, I will likely move funds elsewhere. May 2025 update: Pleased to report you can now see CD interest in transaction section. Changed to 4 stars. Would have been nice for developers to have posted a response to my review.
Overall I find the App to be good but transferring money which I mainly use it for does not do a good job regarding transfer date. Coming from the Banking world you should be able to pick the date you want (outside of weekend and bank holidays) and the App should show you what days are available. For example can’t schedule July 3 as a date. Also the calendar could highlight which days are available to transfer so you don’t have to go back and forth picking next days. It’s good that after you pick a date and it’s not available it tells you what the next available date is. Why not just show the dates and avoid multiple steps.
I really appreciate the opportunity to use digital banking and remote deposit BUT it if very frustrating that the option to login with the touch option never works!! I have deleted and reinstalled the app several times but it never allows me to utilize the option.
Start banking wherever you are with Merchants Bank of Indiana Mobile app. Available to all Merchants Bank of Indiana online banking customers. Availa...