Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Internet Bank of Indiana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been with first IB almost since the beginning. And I have always been a fan and an advocate. But I gotta say, the fact that I still need an external budgeting app on my phone (with the related account sync problems) when the First IB mobile website has a great money management app is beyond me! I am hoping you add the money management functionality to the app. But there is a good chance I will be switching to a competitor that has this already baked in.
I use the app primarily for deposits. I use a similar app for another bank. This one works fine most of the time, but it’s needlessly inconvenient compared to the state of the art app provided by my other bank. First, you shouldn’t need to write “mobile deposit” on every check. Second, this app regularly requires you to check perfectly good pictures for readability. Almost all the time, these requests are a waste of time. I assume the app has simply been programmed to ask you to check your check pictures all the time, which is a waste of user time and effort. Finally, you shouldn’t need to frame a check then hit a button when you’re ready to take a picture. My other bank just requires you to frame the check and then it’s app takes the picture for you when it likes what it sees. 1st IB is a great bank. But, it’s time for an app update.
I don't know if I've even been to Indiana but I've had a 15 plus year relationship with this bank and I've always been happen with them for basic banking, bill pay and savings. Then the few times I've needed help they are easy to get on the phone and assist with the issue. The banking app has been good from the start. I really liked they had a camera login system years before touchid and face id. It gets the job done with check deposit, transfers and bill pay from the app.
Monitor and manage your First IB accounts with just a few taps through the First IB mobile app. The app gives you easy, secure access to your accounts...