Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CenterPunch, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app about 5-6 years ago and played with it for a while. I also bought the upgrades so I could get all of the questions. But now, 3/7/21, the app doesn’t even open up!!! It opens and immediately crashes!! 😠 Guess that was a waste of time and money! Gonna delete it.
So I did the first little quiz, and the percentages mean absolutely nothing to begin with (if you want a perfect relationship don't mark anything as simply "agree" since you can only feel extremes about your partner and be "perfect") Then there is one more quiz before you find the rest of the quizzes gated behind in app purchases. Now I don't mind in app purchases, but these are so sneaky feeling. You tap the lock to learn more and it wants you Apple ID password. Okay... Then "Do you want to buy this quiz bundle for $0.99?" I don't know! I haven't even been told if this bundle includes all the quizzes or only the ones in the "intimacy" category!
These quizzes helped me take a step back and really think about my relationship. Rather than tell me if this girl was THE ONE, it identified areas to improve the relationship. The extra dollar was worth it to look at a few different areas of my relationship. Highly recommended!
Marriage Material is a fun, quick, and anonymous tool to help you learn about and improve your relationship by taking short, fun quizzes, developed by...
| Name | Price | Type |
|---|---|---|
| Marriage Material Quiz Bundle (12 quizzes) | $0.99 | One-time |