Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Santam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice UI. It can get better but grateful for the good job.
This app is very handy to check claim status
Guardian selection via contacts do not work at all. Can't save a journey after capturing or starting the journey. Can't see why anyone would waste time recapturing repeating journeys like office route or school route, it is faster to just send a SMS myself at start and end of a journey. App UI feels clumsy and does not automatically report on journey end. Cool concept, unfortunately poorly executed and not very practical.
The new and improved Santam Client App provides a range of features for Santam policyholders leading to an enhanced self-service experience. The regis...