Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Green Mountain Power · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The reason not to give it 5 stars is that GMP employees do not seem to use it as intended. Typically, in the event of an outage, the system pops up with the "outage is being evaluated and an estimated time for restoration" is posted. And, that is the end of it. No estimated time of restoration is posted, but the power is restored. Often, the power is restored in 1-3 hours. At times it is longer. Even in the event of a long outage, no one bothers to post an estimated restoration time. I have noted one instance when a reported estimated time was posted, seemingly mocking the process by posting an improbably precise time, such as 2:47pm. This was perhaps coincidentally after one of the times that I had reported that estimated times are usually not posted. The people answering the phone are aware of the situation and are quite apologetic. Maybe somebody in management will take an interest in the reviews.
This is the most thorough, user friendly and full service App I have ever used. We use the services of multiple utilities on 3 different properties, and love the GMP website app. For you to understand why this is so amazing for me, it is important to understand that I have a PhD and experienced several car accidents that resulted in concussions and post-concussive syndrome since 2014. The concussions ended my career, but also created great difficulties for me navigating computer apps easily ongoing. Thank you GMP for doing the research it took to get your App and Website user friendly for us.
This is a great app when it works, and has a ton of useful information for monitoring your energy use. And as far as utilities go, GMP is the best in terms of service that I’ve ever had to deal with, and it is also both extremely socially conscious and environmentally forward looking, a rarity in this industry. Unfortunately their app almost always stops working after I have checked the “summary” function a few times. I can’t even say how many times I have reinstalled it, but the information is valuable and I can’t seem to find it on their website, so I continue to go through the hassle of reinstalling over and over again. Hopefully a phone upgrade from my old 6s will fix this—not that I haven’t kept up to date with all the latest OiS versions.
The Green Mountain Power app gives our customers all the tools and information needed to manage their account. Take care of essential tasks like makin...