Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frantisek Dvorak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is truly one of the most amazing and useful apps I own. It works flawlessly and provides a level of security not found in any other similar app. I also find it to be highly flexible regarding importation and exportation of data, albeit for some there may be a slight learning curve. The fact it integrates with the online versions and across multiple device platforms is very useful considering secrets may need to be shared between devices. I cannot say enough about my love of this app, and it’s a steal considering the low one-time fee.
This app was truly amazing until I discovered that it had been transferring data, presumably the private data that the app is supposed to protect, via my cellular network. Most folks that download an encryption app with “paranoia” in its name see absolutely no need whatsoever for an app to transmit data over the internet or otherwise. While I am fully aware that iOS allows me to toggle this app’s ability to communicate via cellular network, seeing that the app transferred nearly 2MB of data via cellular over about 4 weeks means I cannot trust it when connected to WiFi either. The developer could have easily siphoned my personal data (and could be siphoning yours if you’re using this app). Very rude and shady. Edit after initial developer response: Thank you for your response. Unfortunately, your claim that P.T.E. doesn’t transfer any data is untrue. According to my device’s cellular data meter, your app has indeed transferred data using my phone’s cellular connection. There are many apps on the App Store (some dealing with encryption like P.T.E. does) that do not transfer any data, thus producing no entry in cellular data settings. Not only has P.T.E. produced an entry, it has transferred 2MB of data. Perhaps this behavior is totally innocuous. Perhaps you are totally unaware. Perhaps a library you’ve incorporated is unknowingly establishing a connection. Or, perhaps you are stealing users’ data. As someone that depends on security and privacy, I cannot afford to take that gamble. Like I said, your app is fantastic, but it simply isn’t worth the risk, given your unsatisfactory explanation. Until a better explanation is offered, my review will remain a 1-star. Edit after developer edit: I am changing my review to a 5-star due to this application having proven (after an update removing the Appirater component) that it no longer transfers data via cellular network. Thank you for providing a satisfactory reason for the occurrence of network data transfer, and thank you for removing the offending component.
Unique amongst the encryption apps I've seen on the Apple App Store. It's the session by session of text and files, with infinite number of passwords/keys, that makes this special compared to the proliferation of password managers, etc. that are out there. You also have a wide choice of encryption methods. Most of those apps are encrypted "storage safes". This is way different than that. And the level of encryption available is more than enough for most people, particularly if you use a long phrase salted with random numbers and special characters standing in for letters to generate the encrypted text. And do check out the desktop version. Where you can not only encrypt text you can create steganograms to hide your newly encrypted text. Bravo developer!
• Paranoia Text Encryption PRO is a universal text encryption application for iOS (iPhone/iPad/iPod) and macOS by Paranoia Works. • Paranoia Text Encr...