Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s been 6 months since an update. It’s very buggy. Thank you
great
This app is LOADED with ads. So many ads you can’t find the weather information. The background of the app blends in with the text of the app. The hour by hour has only a few hours in advance, not the entire day. If you’re looking at the weather forecast in the morning at 10 am, you can only see hour by hour until 2 pm. In my opinion, the ads ruin this app and I’ll be uninstalling it. The Western MA news app has better weather reporting.
The Western Mass News First Alert Weather team is proud to announce a full featured weather app for the iPhone and iPad. Features * Access to s...