Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Asian Art Museum Foundation of San Francisco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Museum Info does NOT state their hours. There is no info of current exhibits. There are maps that do show locations of permanent exhibits and amenities. The audio for specific permanent exhibits requires additional downloads.
The app has valuable audio and presentation information individual exhibits, but that’s assuming you know what you want. The big missing item: there is no map to exhibits, restrooms, cafe, store, or the information booth. The digital map you get with tickets is a large pdf with the map buried on page 8. It’s an unfortunate oversight that makes me think it was not designed with visitors in mind.
Would love it if there were a way to reserve tickets/time slots in the app with my membership number. Also, to see and sign up for current exhibitions and events.
The Asian Art Museum’s app is your personal guide to more than 6,000 years of Asian art and culture. An invaluable resource on your tour of the galler...