Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Wollongong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app requires young children to sort the same items by different characteristics. First, the sort is by color, then by shape. So, when sorting by color, the boat might go on the rabbit side if the color is the same. However, the same boat will go on the boat side if the sort is now by shape. Low-key, but enjoyable, for the children -- while I get information about their strengths and challengies.
Early Years Toolbox (EYT) Card Sorting is an iPad-based assessment of children's cognitive flexibility (i.e., ability to disengage from one task/rule...