Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Wollongong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded Go/NoGo and other apps from this developer, and each one was friendly but low-key and progressed at a reasonable pace. Data is available, and it was interesting to observe the children attempting the activities. In Go/NoGo, the child is asked to tap the screen when a clown fish swims past -- but the child is not to tap when a shark swims by. This required considerable impulse control from the children!
Early Years Toolbox (EYT) Go/No-Go is an iPad-based assessment of children's inhibition (i.e., ability to control behavioural impulses). In this game...