Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Wollongong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded Not This, Mr. Ant, and other apps from this developer, and each one was friendly but low-key and progressed at a reasonable pace. This one has the child choose a shape that does not have the characteristic that is named, such as, "Can you find the one that is not red?" There are numerous choices, and the questions gradually increase in complexity. "Can you find one that is not green and not a square?" etc.
This would be great for working memory. But if the student makes an ERROR he needs to know it immediately. There's no obvious way to know. Can't improve without feedback. (FYI, speech therapists and teachers love data collection, if you are ever able to pay for that feature.) If you are able to have the app signal about errors this will be a great app!
Early Years Toolbox (EYT) Not This is an iPad-based assessment of children's working memory (i.e., the amount of auditory information that concurrentl...