Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Ricketts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this app for 6+ years and at first I didn’t have too many issues with it, but recently I moved and started taking a different bus than usual and this app has become completely and entirely useless. I’ve been late to work half a dozen times solely because of bus drivers being late and this app not showing accurate information. It will say that a bus is approaching a stop when it’s not, it will say that a bus came and went and then I see the bus go by 4 minutes later after I’ve already left the bus stop. And every single day the buses disappear from the map once they reach a certain area in Milwaukee and then reappear as they get closer. When this happens the app will say the bus is 5 minutes away, then 4, then 3 and then the bus reappears on the map and it goes back up to 5 or 6 minutes. Combine the unreliability of this app with bus drivers being inconsiderate and you have an awful public transit system.
I ride the 30 every day from UWM to my house and I rely on this app for my commute. However, there are multiple issues that make it almost impossible to know when the bus is going to come. Last fall, the Maryland and Kenwood stop by the UWM student union was moved about 50 feet for some reason. Ever since then I have not been able to see the stop on the app. The old stop, #4377 says “Not a valid stop” when I click on it. I see a new stop has been added labeled #2379, but when I click on this I get an error message saying “connection problem”Because of this problem, I check the Hartford and Maryland stop instead. However, before this stop the bus driver takes a break in front of the Sandburg residence hall. This is not accounted for on the schedule at all. The bus will arrive in front of Sandburg and the app will say it’s arriving at Hartford and Maryland in 4 minutes. It will keep pushing the arrival time back every minute. If I check the app and see that the bus is 4 minutes away, I have no idea if the bus is going to arrive in 4 minutes or 15 minutes after the drivers break. I end up walking to the union and checking the tracker every minute or so to see if the bus has moved. Sometimes the drivers will take breaks for 20-30 minutes and meanwhile I’m waiting with no idea when the bus will arrive. Luckily I can wait across the street in the union instead of at the stop in the cold, but I see many people who trust the app and don’t know about the driver’s break waiting in the cold for up to half an hour. Please fix this. I am so tired of having to wait for a completely unreliable bus. If I knew when the bus was coming at least I could do something else while I was waiting instead of sitting in the union checking my phone every minute.
Thank you for creating this app. It’s a sure thing to get you on your way. I got sick two years ago standing on the bus stop in the Cold weather not knowing if I just missed a bus or not. Thank you for this app because it’s very dangerous for women out there at night. Not I can walk out my house or job 6 minutes before the bus is to arrive at the closet stop and see it at the light down the street. Wait time is safer and warmer. Thank you for this accurate app.
Find yourself glancing down the street, wondering where the bus is? Wonder no more, with the MCTS Tracker app. Enter the stop number for the stop you'...