Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Madison Metro Transit · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is actually is good, I know there would be some negative comments but we gotta understand they recently made the app. They experimenting the app if it goes but I know further time the app would be add to the Apple wallet 😁.
The app for metro’s fast fares is decent, but it could use a couple of improvements! Here’s a couple in case anyone affiliated with metro reads this review: 1. Add Apple wallet support 2. Add support for commute cards from your organization 3. Add NFC tap functionality for the virtual card!
The app is not integrated with Apple’s transit fare card express pass service, meaning that using the app is just as clumsy as fumbling around with a wallet and paper cards and bills. Madison Metro just HAD to outsource to Masabi to produce this junk app, when the solution of adding this card to Apple Wallet was literally right in front of them.
Ride Metro Transit in Madison, Wisconsin and manage your fares with the Fast Fare app. Fast Fare allows you to add value to your personal account and...