Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barnes & Noble College · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App doesn’t know you’ve signed in and empties shopping cart. I tried adding a product to my cart, then continued shopping for another item and when I put that in my cart, only the second item showed in my cart - the first was removed. This app also gets stuck sometimes and becomes unresponsive. I just used my laptop to shop instead and placed my order much easier. Also, I signed in to see the status of an order I previously placed, I clicked on the order and it wants me to sign in again. I’d also say that enticing students to download and use this app with a 20% off coupon, that doesn’t work on “online only” items - in your ONLINE store - is quite a ripoff and horrible clickbait. I’ve wanted one of your $70 hoodies for a while, but not a budget conscious choice, so I figured 20% off would be great. I guess my participation in using your app only gets full price. Oh, well. Ordered a keychain for my 6-year old daughter and got $1 off instead. Some serious programming help is needed.
I downloaded the app about a year ago when I was a part of a college tour, and now I have decided on a different college to attend. I love the app, but I can’t seem to find a way to change the college I can’t seem to find out how to change the college the app is giving me info for... is it possible?
I downloaded that app because I saw it in an email from my school when I bought my books. So I wanted to get it for future purchases next semester. Well I signed up and filled out everything, but it still says that I’m waiting for an email verification. I clicked the button to resend the email and a message pops up “failed” every single time I click it. It won’t let me send the verification email but overall everything else is fine....UPDATE- the app has been updated and I was able to verify my account!
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