Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northeastern University Information Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perhaps downloaded the app with wrong expectations, but during the Husky 101 try to use the app to understand the agenda, walking distances between buildings, where to eat… none of those features are built in.
Awesome app! Great design and very helpful!
I'm sure it will be very useful at orientation next week!
We look forward to connecting you with programs, resources, and experiences available to students and families on Northeastern's Boston campus.