Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Advertising Alliance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As noted by another review, you do need to turn off "ask apps not to track" for it to work (and the app prompts you to do so), but you can turn that back on after you're done with it (which will then give you an option to make this an exception, but you should be able to simply delete the app afterwards... in theory). After reading the reviews here, I wasn't hopeful that using this app would do anything at all — so I used another app to capture the HTTPS traffic this app generates when you submit an opt-out request. To my surprise, I saw that it had actually submitted opt-out requests, with mostly JSON replies confirming success. However, this gets three stars instead of five because this app simply shouldn't be necessary. Don't buy and sell people, advertisers; don't track and analyze our behavior, either. That is uncomfortably close to the German government's behavior c. 1934 — developers, reflect upon that and your life choices. Your bosses are too far gone.
Why do we have to keep downloading all of these apps to control our lives and privacy. I don’t understand these apps or their intentional confusing lingo. But I don’t think that by downloading these apps I’m helping anything, because now I’ve went and allowed or downloaded their (spyware) on my phone. Whatever California did to protect their citizens privacy needs to be done nationwide. Because I’m 98% sure that the people who created these trashy data stealing and ad targeting software live in California. That’s how they protect their data and their families from the same data stealing practices that they created. Well I think this app is trash and I also think cell phone companies (all of them) who sell their customers data are TRASH PEOPLE that should be held responsible for data theft. BTW Don’t forget to click on (Do Not Sale or Share my Data) on your phone companies website or app the next time you’re happily paying your bill or trying to get someone to help you. I was shocked to find out that my phone company that ive been with for about 10 years was selling and sharing my personal data this entire time.
When I opened the app and followed what seemed intuitive to opt out of one or all advertisers, I didn’t receive any feedback indicating the settings changed. At that point I (foolishly?) decided to read the instructions. It instructs to “simply move the switch from On to Off next to the advertising company you wish to opt out.” In my case, tapping the “digital switch” changes selection from On to Send, but nothing ever activates or verified anything being Sent. I then went to the Reviews to see if I am the only one having this issue, which would indicate to me that the problem is me and not with the app. I came upon a review written 3 yrs ago by {BATMAN} in which he writes, “...when you view the list of ad companies, and try and follow the instructions to opt out, the opt out button doesn't work. It just does nothing.” That states perfectly, my experience today as well. So much has changed in this world over the past 3 years, but this app becoming functional is not one of them.
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