Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Advertising Alliance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This safari extension no longer works properly for some reason. 5-6 months ago the extension worked properly like normal but about 3 months ago the extension just spontaneously quit working properly and is unusable right now. The problem is that when I try to manage/view my saved opt out preferences from the safari browser extensions drop down menu in the browser the extension pop up menu will appear but gets stuck on endlessly trying to load the menu and just endlessly shows a spinning loading circle but will never load the menu. This issue is why I’m giving this extension a 1 star rating. I really hope that the developers will fix this issue quickly but I don’t have high hopes right now that they will fix it at all.
I am able to make opt-out requests on the mobile website after downloading, but the extension does not let me view my choices. There’s a continuous blue spinning loading wheel. It also does not “protect my choices” as they disappear every time I reload the page.
I would have given this app a minus 5 star rating but I didn’t have the option. I’ve tried multiple times to open the app and nothing happens.. literally NOTHING 😳 I just sit there staring at the screen that says how to turn the darn thing off & on via my system settings. Hopefully it gets fixed soon bc I thought we had PRIVACY OPTIONS now days…. Huh, maybe not.
The AdChoices Protect My Choices (PMC) extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer...