Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗bankESB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many fees especially for out of network ATMS. Bad enough I have to pay a fee to withdraw the money but bankESB or whatever conglomerate bought them out charges a $1.75 fee on top of that fee. I went to an in network ATM and was charged. Worst customer service I’ve had in years. I dealt with a customer service representative name “Teagan”, she acted like the $1.75 fee was coming out of her paycheck. Zero stars. Will be moving my money and my business to UMASS Five.
Have been a customer for 11 years. Have never had a problem. Online services have always been easy. In-bank visits have always been pleasant. Personnel always pleasant and polite.
I have daily issues with this app. It’s probably one of the only apps I use every day and I almost always have to hard close the app and restart it because of error codes or something. I also can’t stand how the transactions are listed. I have to turn my phone horizontal in order to see the transaction description instead of just scrolling through in a normal vertical way.
Bank wherever you are with bankESB’s Mobile App! Available to all Online Banking customers. App Features Include: Accounts -View your accounts, bal...