Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FMG Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would vote zero stars, or report this company as thieves, but the possibility isn’t there. I downloaded this app, remembering the cool connections that I made with people on the website with the same name, around 20 years ago. The experience with this app, was in no ways analogous to my experience from the early 2000s. Besides the fact that the app is super-glitchy, I subscribed and paid for 3 months; I was only able to access messages, and send messages for 1 month. I contacted Lavalife by phone to seek to regain access, and instead of looking up my account, and seeing what I paid and apologetically and preemptively crediting me, the representative “generously” granted me 2 days of access (on an account which had 15 more paid left days on it) to access the unopened messages. The 2 days didn’t work either. Either they’re grossly incompetent, or they’re intentional rip-off artists. The representative pretended to not know if I had paid for more months. If a -tech- company can’t look up, and serve people who paid them, they deserve to go the way of the dodo. I’m tending to think that the accounts that reached out to me might have been fake to sway me into not canceling after day one.
This is not your 90s TelePersonals! TelePersonals (pre-Lavalife) was fun and safe. I met some really nice folks, some of whom I am still friends with. We have nursed each other through relationships and reminisce about how much fun we had. So, when I decided to increase my social circle, Lavalife was my first choice. I am so disappointed. * The ONLY contacts I have received were from Nigerian Princes looking for a rich bride. They all have terrible grammar, syntax, punctuation. They list 2, 3, 4 locations with various area codes offered and invitations to text or call them NOW. * There literally is no one in the lounge. EVER. I broaden my search. Still no one. I broaden my search again. Still no one. Regardless of day or time. EVERY TIME!!! * The email platform is frustrating. It closes without notice or an opportunity to save comments in a draft. * When trying to access the drop-down menus, repeated clicks may or may not open the menu I’m trying to open. * I have yet to be able to search by entering a name. * When browsing generally, the men are 5’2”, and live in Canada or Texas. Not one in the large metropolitan area where I live. What a disappointing scam this has proven to be. I should have read the reviews first.
This app is one giant glitch. If you try to edit your profile it crashes. If you add any filters to a search it never loads. Not one feature functions properly.
Lavalife is Where Singles Click... Meet great, local singles on-the-go with the official app of Lavalife.com. Lavalife offers singles exciting and...
| Name | Price | Type |
|---|---|---|
| Lavalife (Monthly) | $19.99 | Monthly |
| Lavalife (Quarterly) | $49.99 | Quarterly |
| Lavalife (6 Month) | $89.99 | Semi-Annual |