Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Massachusetts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I try to open WISER on this app, something goes wrong and it doesn’t open. The shuttle tracker is inaccurate and the map of campus has lead me to the wrong building several times.
Though you have the section for dining service. But it never updates, could you please let it up to date which makes the app more useful?
Seems pretty cool. Like the news and events pages and being able to bookmark events (but it needs more events). Emergency option was a bit of a surprise but shows good planning.
The UMass Boston app is the fastest way to access core services for students. We’ve redesigned the experience from the ground up. Here’s a roundup of...