Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mentz GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a shame, as an app for travel in the city would be useful, but the trips feature just doesn’t work. It didn’t recognise several Liverpool postcodes, and when I entered the street names for those places instead it gave me options across the country. Giving two stars as the nearby bus stops feature does at least work, although the information is out of date and doesn’t reflect at least one bus route that has been redirected 6 months ago.
Only a few months ago this would have been 5 stars but degrading to 2 because it lost its most useful feature (at least on my iPhone 6)…showing you where you were on a map. It’s all well and good saying change at such a place but in the pitch black in an unfamiliar area the route tracker showed you how close you were. Now…nothing.
Have loved using previous versions of this app but not anymore. This version is hopeless! Instead of just opening the app and it immediately finding your location and showing nearby departures, you know have to select ‘my location’ from a list before the app will do anything. When you’ve finally worked that out, you are then left with a yellow box covering half the screen, allowing only 3 departure times to be displayed at the bottom!!! I have never seen such a disaster of an ‘upgrade’! Please bring back version 3 and stop trying to be so clever: it’s not working!
The Merseytravel A to B journey planner app provides timetable, real time information (where available) and map information for all public transport p...