Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗treebetty LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this for my 6 month old son. He loves it! The app encourages him to play with it, and each time the “egg” hatches, he gets a cute surprise. It’s great that the faces represent a broader slice of humanity as well, without creating offensive caricatures. I’m not sure what the previous reviewer was going on about; the man “smoking” a pipe is actually just blowing bubbles, and is pretty cute. But, to each their own. I’m grateful for this app to keep my kid amused, and look forward to other releases.
So I purchased this app trying to be a hip parent whose toddler is super tech. I’m sitting here helping my son flip through the faces, and lo and behold: an old man smoking a pipe!…are these developers for real? We are no longer going to be using this app. Shame bc the other apps I have purchased from this company are pretty awesome. Good graphics, nice concept but overall that was a ridiculous graphic and I am super ticked off.
My twins love it !!!! They memorized every sound and each time they laugh.
"Babies are hardwired to recognize faces, which helps them connect with their caregiver early on," says Michael Frank, a brain and cognitive sciences...