Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗treebetty LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My little one loves all of the apps by the developer. These have wonderful graphics and catchy music! Your kid will have so much fun!!
Amateur programmers that don't test their products before taking your money. For example after touching the screen the whale descends from top to bottom with half its body missing on the left. Then after it finishes descending the body appears. And Pelican and Stingrays doesn't repeat how to say them when you touch the word (disappointing for a child learning words). Similarly Sea Lions seems to repeat the word if you press after the printed word and Seahorses only repeats if you press 'Sea' but not anywhere else in the word. All stuff that programmers that care about their work could have easily found and fixed.
My 14 month old loves this app and is mesmerized by the animals. I just wish the tour of the zoo could be on random so we don't see the animals in the same order every time. We often end the tour before its over so we rarely see the animals at the end.
* Peek-a-Zoo series' apps have been featured by Apple as 'New and Noteworthy' and ‘Best for Kids 5 & Under’ * A lovingly crafted, multilingual peekabo...