Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is out. Eat way to access local news. Unfortunately the app is of poor quality. One has to scroll through ads and unrelated material to get to the news. Frequently I encounter video clips that won’t play. I just close it out and wish it were better.
I like the general layout except there isn't a very good search for previous articles unless you have the exact wording and/or time to look thru results with vague keywords and a bit of luck. Also it is unsettling to hear breaking news stories that have little to no info on who/what/when/where & how but almost always says more on this story later, but all too often it isn't talked about. So when you hear someone has died in your town, It's hard to think about anything but who that could have been. Mom, Dad, Friend, spouse, Child? The updates should be sent out the same as Alerts
News articles have an identical look to every add. Not a fan.
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