Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nighp Software LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is useful and that it syncs between multiple devices. When I am away from home and my spouse logs a bottle or sleeping, etc. I get the notification and it allows me to keep up-to-date with what’s happening with the baby. The milestone section is completely useless, who cares the total number of diaper changes? Or total number of feedings? Actually useful milestones Like max time between feedings or sleep do not appear. Finally, my biggest gripe with the app is that the profile picture at the top is enormous, while the actual buttons that you continually press to log items all day long are extremely tiny and at the corners of the screen. This means that while you are holding and juggling a baby and trying to log things on the app, the buttons are hard to reach with one hand and you’re constantly accidentally selecting the profile picture. Overall, the app really needs to improve on usability and practicality, but I’m very grateful that the app has a full purchase option rather than subscription and we log everything on this app so it has been extremely useful despite my criticism.
This app is truly a miracle for our twins! We can log two separate accounts and log the proper data for both of them. Feeding, diapers, medications, vaccinations, naps and when I was nursing you could log all of that too! I would highly recommend this to any new mom! And you can share this data with others in your family who can download the app and it’ll all sync together. That way multiple people can log data about the twins in their respective accounts. I got the pro version because I didn’t want to have to bother with any adds and I’m looking at it all day and all night! The preferences area is awesome as you can customize color, how age is logged, weight, measurements, etc. Adding pictures is so cute, too! Great job to the developer team!
I searched for an app to help me track my pumping and breastfeeding while my baby was in NICU for 4 days. Little did I realize how much I would love this app once we left the hospital! I bought the pro because I wanted to share this with my husband. I don’t know that I needed to purchase, but I would have spent well over the $5 price tag! Since we have a preemie and this is our first, we use it to track food intake, diapers, my pumping, medication, and a daily medical procedure. We both figured it out right away, which for two sleep deprived parents is a feat! The only thing I made a mistake on was using the free version while in the hospital, and then I switched to pro after. It didn’t transfer over the data, and although support gave me instructions on how to do that, I ended up manually transferring. If you plan on using an app like this, just get the pro off the bat!
Baby Tracker makes it simple to record feedings, sleep, diaper changes, pumping, growth, health, and milestones—all in one place. Designed by busy par...
| Name | Price | Type |
|---|---|---|
| Plus Monthly | $5.99 | Monthly |
| Plus Yearly | $49.99 | Yearly |