Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Missguided LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I online shop by adding things to wish lists on my phone when I’m out and about and then at a later date sitting down on my laptop going through my wish list and purchasing items I want from it. However I cannot do this with this app. If I save an item to my wish list on my phone, it does not appear in my wish list if I log into my account on my laptop (even though it’s the same account!) this is really frustrating as sometimes I have to go back and forth between app/desktop to find all the different items I had saved and put them altogether. If they fixed this one thing the app would be perfect as I’ve never had any issues with ordering or selecting things from the app. It seems such an easy thing to fix and so annoying that it makes the app unusable for me
For the money that I paid, I wanted a re-fund as soon as I tried them on. The first top I bought was a logo shirt which look quite good on the app, when I bought it, not problems. But, when I start wearing it over a course of a few days, the sewing starts to come out. I then order a couple weeks over, as I was a little hesitant to order anymore after that, I ordered a pair of ripped jeans and a denim skirt. Baring in mind these are in my size and that’s the size I get all the time. I try them on and they automatically fall of my waists even with a belt. And that was it, my first thought was to send them back. Something else I don’t like is how you have to pay for the delivery when ASOS has an option to have it free when you spend over £30 and normally, I’m happy with the item. Other than that the app runs smoothly and they have some decent stuff.
I’ve ordered from miss guided for a while now and since I’ve been using the app it’s been so easy!!! Love being able to favourite things and then when I’m making an order I can easily move it into bag and order. Another great thing about the app compared to many other retail apps is I am able to pay using Apple Pay making my life so much easier!!! Love :))) and of corse their clothes are always great quality for the price and always have fab deals on!
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