Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ranjan Mallick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app to be a scratchpad for an algebra course I’m taking on Kahn Academy, but This app has so many adds it’s more trouble than it’s worth. Too bad, 👎
My son loved this app before the last update. Nothing is working anymore. Every 3 or 4 touches, you get the adds. I wish I never updated it.
I would pay 0.99$ to remove ads, the're so annoying. After that horrible ads gone, i might like it.
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