Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heritage Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been with HFCU for over 30 years. I was with them back when they were WFCU. Back then they were more like a family and was willing to go the extra mile. I recall them indicating at one time that they would never “sale out”. Alas the lure of big money was too much and it is definitely apparent that there has been a major paradigm shift. Especially in customer service. It should be noted, that my general observation about HFCU stems from overall dissatisfaction on all the changes that have been made through the years. I am in excellent financial standing and am not venting due to any particular disagreement with HFCU. I feel that my relationship with HFCU has ran its course and I have begun looking for another credit union that is small, hungry and willing to still go the extra mile for their customers.
The app has definitely gotten better since the new look/update. We love the multiple ways to communicate with customer service and banking locations through the app, BUT it’s still screams, “I was made by a white guy, that is older, and not keen to trends.” I apologize for my bluntness, but I am autistic, and I work in the visual communications field, so I have high expectations, when it comes to technology and managing my money. We have been banking with HFCU for well over a decade, and it took a really long time for the update to happen to begin with, and that was disappointing as well. Lastly, it still comes off, like you’re trying to punish poor people, instead of deterring behaviors, when it comes to overdrafts, and things of that nature. We’ve got to get away from this “Republican” kind of business practices, and try a more modern approach to banking and people. Thanks.
The new app is a great improvement over the old one. I like being able to categorize transactions. There is a flexible feature which lets the user add a category, which is great. However if you change your mind or make a typo, there is no way to edit or delete a category the user has created. As long as the category is unpopulated, an edit or delete option needs to be made available for user created categories.
Heritage Federal Credit Union Digital Banking allows you to conduct many of your most common banking transactions while you're on the go with your mob...