Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OutAt App · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is constantly pinging my location and draining my battery in the process, I suspect this is actually spyware. I definitely would avoid this one.
From the way you login to the way the photos carrousel and are retrieved, you can tell there wasn't much of a budget for the app –that or it was done for free. Can't complain too much for free photos, though, but if this is a means for publicity and brand recognition the experience needs to be tightened up for sure. The navigation is not at all intuitive. I mean, you don't really need two navigation bars up top -access to your profile, the home button and the gallery button are in THREE different locations! Really a simple drop down menu would suffice. There's also an issue with the preview photo you're attempting to view, i.e. when you select an image from the thumbnails and the preview loads, it will automatically switch to a different photo before you're given the chance to either post to FB or email yourself. Hope they do some more work on this app since we love the service at the events! No tea no shade xoxo
Great new San Diego based app for local Hillcrestians!! Keeps you up to date with the local bar/club scene while staying connected with friends via their chat room. My FAVE is being able to make music video requests at Flicks!!
What is the OutAt app by Hillcrest Social? OutAt app is a free platform that puts the LGBTQ+ Community at your fingertips. Features include: Communi...