Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Financial Times Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy the subscription and contents, but the app has always been sending me multiple identical notifications at one time. It’s very annoying, especially when the content of the notifications don’t interest me. And this has been for at least a year. I had to shut down all notifications for this matter. The reason why I’m finally writing something about it is because the problem is escalating: I’ve been constantly receiving this one specific notification, and I can’t turn off the in-app notifications. It just makes me think that the app doesn’t want me to use it. Please fix this issue or I’ll not consider renewing my next subscription.
It is the best way to know what has happened and what behind that.
Please add offline reading option so that the readers can read them on a plane or wherever without a signal. It’s a feature that’s been missing and most wished for. Thx.
FTChinese is the Financial Times' Chinese language website, providing unrivaled news and information to China's top business executives and decision m...
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