Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PZ Mobile Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love how Horizon Camera automatically keeps widescreen videos perfectly horizontal. And lets me use the flashlight to film in a dark room. But the free Blackmagic Camera app also films landscape when I am holding iPhone in portrait, and also has more features than Horizon Camera.
This is what we call a ‘Cr-App’. Everyone is asking why Apple didn’t implement this themselves or buy the app outright. Just use it once and you will realize why. Besides a greatly narrowed field of recording area it DOES NOT work at all when filming downwards. So overhead (looking down) for high places or just aim at table or floor stops feature you downloaded it for. Same for aiming camera skywards. Also, instead of allowing per use access to your photos and mic it wants full access all the time- ?! Overall it’s a problem that didn’t need to be solved, and is quickly addressed in editing with one click.
I use Horizon (in flex mode) for every video I shoot with my iPhone 7. The ergonomics of holding the phone vertically and getting horizontal video are superior to other experiences, though framing your shots this way may take some getting used to. Also, the turn to zoom feature is genius. One request: I would love if the developer would add the ability to shoot square video - the horizontal image stabilization would be great to have for Instagram videos.
Featured in Engadget, TechCrunch, The Next Web, Gizmodo, Wired, AppAdvice, Cult of Mac, TUAW! “We just wish Apple and Google had bundled this as stan...
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| Hollywood Filter Pack | $0.99 | One-time |
| Sherlock Filter Pack | $0.99 | One-time |
| Remove watermark | $0.99 | One-time |
| Premium | $1.99 | One-time |