Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗treebetty LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You choose/Guided tour
This was a favorite, but now app is trying to make me purchase the full version AGAIN. Disappointed
My 14 month old daughter is obsessed with this app. She even started doing monkey sounds and gorilla chest-thumping after playing with it. I like that it's easy enough to control even for young toddlers. I think it's very cute, too. BUT, I have a couple of problems. One glaring issue is that "Racoon" is misspelled (should be Raccoon). Two is that, if you're featuring giraffe tongues, they should be the correct color (purple / black). Plus it crashes frequently. So, fix the factual inaccuracies and the bugginess and it earns five stars from me.
Now get the 4 Peek-a-Zoos in one app - Peek-a-Zoo: The Collection! Peek-a-Zoo: The Collection contains: 1) Peek-a-Zoo (The Original) 2) Peek-a-Zoo...