Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MARANATHA BROADCASTING COMPANY, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So, I live in Berks County and travel quite a bit. I downloaded this app to stay on top of current events even when I'm not home. It does give me a lot of information regarding local news however I need to see if there is a way you can stop constantly pounding me with headlines that someone died or got shot or was in a horrible accident or there was a horrible accident were kids died, and that is what I always seem to see when you push out your notifications. I am currently considering deleting this app but I am definitely stopping all push notifications because it all I am going to see is completely negative and disturbing news I don't want anything to do with it. Instead of every time there is a house fire or someone gets shot can you possibly put some nice local news every once in a while I mean the world is what it is but this seems to exacerbate the issues.
My iPhone 6 used to have a alert tone specific to a 69 news alert which I couldn’t change, that was ok. Now some how it changed to the Tri- tone alert and still I can’t change it. I don’t like that because my text message tone is the Tri-tone, and always has been. I wish I could change the alert tone. Now I just took it out of my notifications.
I grew up in Allentown and watched WFMZ since day one on air. Moving to other areas including the Slate Belt and beyond I am able to stay abreast of news, weather and traffic. Watching WFMZ grow to its present status including your new studio from the PPL Center shows the compassion and credibility they have for all. Many years ago while at MusikFest I suggested weekend coverage. Today WFMZ is on everyday from morning to late night. Bringing the news to the Lehigh Valley and Berks County and Beyond. The Accuweather Channel is a valuable tool dedicated to keeping viewers abreast of pending weather conditions. Working various schedules at work I am able to stay up to date 24/7 using the apps. Thank you WFMZ for everything you do for all of us.
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