Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only thing I can really rate this app on is it’s notifications and headline page, which really is a bummer, because I absolutely despise the news, but WGAL is the one news network I will watch or read because I actually trust their information. The app however would completely close out on me any time I clicked on a link, so I was never able to really navigate or do much on the app. I still love WGAL and visit the website daily, but as for the app, I can’t say much about it, but I sure hope it gets figured out!
I really am disappointed when I click on a movie, wait 30 seconds OR MORE for it to buffer, and find out It is just a photo with a caption with the camera moving in and out, or the movie is set to music and you have to read the caption s. If I wanted to read it ( no glasses at the moment) I would have read the article. Also because my eyes are are getting older it would make it so much easier if I could enlarge the article or picture on my phone screen to see it better. Can this be fixed?
Not the best app. Too many ads to go thru before getting to the news story. You guys need to look at WRAL in Raleigh, NC. Now that's what a good app looks like. July 18- Not the best app. Too many ads to go thru before getting to the news story. You guys need to look at WRAL in Raleigh, NC. Now that's what a good app looks like. Except since NBC took them over from CBS news was treated more factually and now alt-left group think. Don’t become one of those apps that only are negative about our country and leaders. Other wise the weather app is nice. But when I finish reading an article and go back to main menu you have to start scrolling thru same stuff to get back to where u were. Fix that.
Take the WGAL News 8 app with you everywhere you go and be the first to know of breaking news happening in Lancaster and the surrounding area. Always...