Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tribune Publishing Company, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy reading the Morning Call and we have been subscribers for almost 3 decades, first the paper version and now the digital version. When you updated the digital app a few months ago you made it very hard and frustrating to read the newspaper. #1. Once you get through the first few pages it becomes very difficult to swipe to the next page. You have to swipe several times and it may work or you have to use 2 fingers to pull in on your current page and then try to swipe to the next page. #2. It is annoying that you can’t print or email a single article on the digital app. If you try to print you get the whole page and the print is so small you need the magnifying glass to read it. To print an article you have to use the website version of the digital newspaper. However the website version isn’t easy to read because you have the swiping to the next page issue and on my iPad I can get a full page view, however I used to be able to see a full page view. #3. I like to know what page of the newspaper I am reading. Before you upgraded you would have on the top of the paper page 1 of 26, 2 of 26, 3 of 26….and forward and backward arrows, now you don’t know where you are at in the newspaper and you can’t arrow forward or back, you have to swipe and that is not easy or a reliable function. I’m not sure why you updated and made it more difficult to read the newspaper, it wasn’t broken, no fix was needed. However, now it is broken and fixes are needed. I hope you read this and heed my comments, put the newspaper back the way it was , you didn’t improve anything.
Edit: Received a response from the developer and the issue below has been fixed. The app works great now. Thank you! The app inserts random letters and characters into the articles, making them nearly impossible to read.
The Morning Call has spammed me unrelentingly for years. I downloaded this app so I could leave this review. I have no idea how they got my email address, but no amount of unsubscribing or complaining to them or marking them as spam in gmail can stop whoever their marketing genius is from getting past the filters yet again. They must change addresses and domains to accomplish this, and while it’s some technical feat, it probably isn’t legal. I desperately want off this obnoxious list and am simply trying one more venue here to attempt to effect that. I guess my next step would need to be a state attorney general in Pennsylvania.
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