Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Beekeeper Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very disorganized app that seems to be filled with bugs. Can’t see what link to choose on some of the pages. Needs to be improved and fixed for it to even be close to functional
Very organized app! Great for those just starting to get into advocacy and people who have been in the game for a while. Thanks Cindi, Matt and Alexis for talking about this on #XChangeSA !
Great app; and great idea to further advance out profession!
The APTA Action application provides supporters with tools and information to educate and inform members of Congress, healthcare providers and consume...