Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗myStromer AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After buying an ultra-premium-priced Stromer e-bike via their official local dealer, I discovered that the bike app displays always temperature in Fahrenheit; regardless of the e-bike’s as well as this app’s settings being set in metric (vs imperial) and regardless of my iPhone’s settings/region/temperature being set at Celsius. After I contacted their customer support and reported the error I got the reply that their app it is as it is and they refused to correct this error in their app. In fact, they even tried to throw the blame on my side, insisting that this is a problem with my iPhone’s region settings, regardless that they got from me a screen capture of my iPhone’s region settings being set at the Celsius temperature setting. Quite problematic behavior by a supposedly premium e-bike brand
The app is functioning reasonably well. Clearly some very simpler device testing is missing. User manual option returns a 404 page. The profile section has entry of height and weight, but the keyboard only open and doesn’t close so you cannot enter any data. The daily distance counter doesn’t work, 8 hours after a ride nothing is shown. Lock / Unlock is unreliable at best.
It’s weak. Extremely weak for a purpose built cycle and application. Frankly, screenshots of the crandroid version appear to have more control and feedback. What is up with that? GPS usability on IOS? Nada. Zip. It’s pathetic. Usage feedback? OMG. It’s like sending a warranty card back on your RCA color television from the 1980’s. This for a $7K purchase? Personally, I think I drove off with the bike and lost over half the value immediately. Shame on me for believing the BS, shame on Stromer for selling it as is.
Using the OMNI app, you always know where your bike is located, you can lock and unlock your bike manually or automatically via Smartlock, you can ind...