Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apps-O-Rama · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Periodically, the app “goes dark”, goes down, won’t allow access; this happened just last week. It’s frustrating, but I assume they are doing an update (providing more card selections, etc.). Now it is up again, but the app won’t work in landscape mode now! It also doesn’t show the card on FB! One has to click the link, & it STILL won’t show up in landscape & has advertising at the bottom. I have had this app for years & depend on it, but I so wish there was something better (that was not a music-laden, sappy one - I have that one, too, but never use it).
I had trouble for a short period of time. It would send the words with no picture. It has been working fine , lately. I wish all my friends from Facebook were on your list. I don’t understand why some friends are not included. I appreciate being able to send your cards to friends. I wish every month you would add one new card. Thank you , Janice Summerlin
I just put this app on my phone about 2 weeks ago. I have only used it for 1 occasion and that's my mom's birthday. I found several cute cards for FREE. You can ignore the pop-ups asking if the app can access your contact info and calendar or email. I also was able to set the notifications for the program and choose what ! I ! want to allow. I'm very happy with the app and it has a really cute selection!...now I just gotta make sure it's not using my phone to destroy the world 😈
Never miss a friend's birthday again - Get Facebook's #1 Birthday Card App for your iPhone or iPad! - See all of your friends' birthdays in chronolog...
| Name | Price | Type |
|---|---|---|
| Cards Pack 1 | $0.99 | One-time |
| Key to unlock premium card | $0.99 | One-time |
| Cards Pack 2 | $1.99 | One-time |
| Cards Pack 3 | $2.99 | One-time |
| VIP user status | $3.99 | One-time |
| Cards Pack 4 | $3.99 | One-time |
| VIP user status for one month | $3.99 | One-time |
| Cards Pack 5 | $4.99 | One-time |